Direct Marketing  

Improve customer experience and increase ROI

  • Engage customers at a personal level
  • Improve open rates with meaningful targeting
  • Use digital and physical touchpoints to interact with customers
  • Move the needle with innovative creative
  • Segment customers to discover common patterns of behaviors and life stages

At Taylor, we streamline and personalize your direct marketing to deliver the right message, to the right person, at the right time.

All Customer Communications Products


Expertise in Data Analytics Drives Performance

Applying our tools for data analytics, Taylor can help you better target your customer personas by understanding dominant demographic characteristics such as:

  • Age, income, marital status, presence of children, interests, buying behaviors
  • Geographic segmentation
  • Life event triggers (move, recent marriage, new parent, etc.)

Our experts will help you interpret results to gain the maximum insight to improve your direct marketing performance and transition to omnichannel delivery.


Marketing Strategy

Have an idea of what you want to do, but don’t know where to start? Want to drive greater results from your marketing activity, but not sure how?

For more than 20 years, we’ve consulted with market leaders on ways to harness corporate data and drive out costs through better data analysis. We’ve got the experience that can help you develop and execute a strategy that will drive results.


Digital Distribution

At Taylor, we’re experts at delivering high-volume, variable, e-marketing messages. Cost-saving delivery options allow you to send personalized messages to audience sizes from dozens to millions.


Consumer information is growing exponentially. Why talk to a demographic when you can connect with unique individuals? Let us show you how to increase your ROI through personalization.
  • Increase the relevancy and engagement of each communication
  • Maximize the variable content modularity of each format
  • Maintain a library of high-end creative content
  • Let complex business rules and data automate the pairing of content and format for each communication

Multi-Channel Program Management

Ready to think big? Taylor can give you:

  • Capacity and knowledge to execute all aspects of your print and digital campaigns
  • Ability to integrate seamlessly with third-party suppliers
  • Access to the largest direct mail production capabilities in the world
  • Deep experience coordinating and executing back-end production and systems integration
  • Fresh ways to reduce expenses and simplify the process.

Personal URLs

Our extensive experience with PURLs helps you effectively bridge the customer funnel from printed piece to online conversion. Coupled with our microsite expertise, we can help you fulfill requests and nurture leads effectively.

Data Optimization

Our unique combination of data, analytics and multi-channel competencies helps clients optimize the performance of their marketing campaigns.

Visit our Data Optimization page.


Mobile Communications

Put your message on the move and into the hands of customers that are in proximity and ready to buy. Our deep personalization expertise can be an invaluable advantage in supporting seamless, lifestyle-matched customer journeys on mobile platforms — from social or email interactions, through mobile or in-store purchases.

Direct Response Targeting & Tracking

Learn how using personalized URLs instead of Business Reply Cards quadrupled response for this large online university.