Direct Marketing
Improve customer experience and increase ROI
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Thanks again,
Taylor Communications Team
- Engage customers at a personal level
- Improve open rates with meaningful targeting
- Use digital and physical touchpoints to interact with customers
- Move the needle with innovative creative
- Segment customers to discover common patterns of behaviors and life stages
At Taylor Communications Secure and Customer Solutions, Inc. we streamline and personalize your direct marketing to deliver the right message, to the right person, at the right time.
Expertise in Data Analytics Drives Performance
Applying our tools for data analytics , Taylor Communications can help you better target your customer personas by understanding dominant demographic characteristics such as:
- Age, income, marital status, presence of children, interests, buying behaviors
- Geographic segmentation
- Life event triggers (move, recent marriage, new parent, etc.)
Our experts will help you interpret results to gain the maximum insight to improve your direct marketing performance and transition to omnichannel delivery.
DIRECT MARKETING CAPABILITIES
Marketing Strategy
Have an idea of what you want to do, but don’t know where to start? Want to drive greater results from your marketing activity, but not sure how?
For more than 20 years, we’ve consulted with market leaders on ways to harness corporate data and drive out costs through better data analysis. We’ve got the experience that can help you develop and execute a strategy that will drive results.
Hyper-personalization
- Increase the relevancy and engagement of each communication
- Maximize the variable content modularity of each format
- Maintain a library of high-end creative content
- Let complex business rules and data automate the pairing of content and format for each communication
Multi-Channel Program Management
Ready to think big? Taylor can give you:
- Capacity and knowledge to execute all aspects of your print and digital campaigns
- Ability to integrate seamlessly with third-party suppliers
- Access to the largest direct mail production capabilities in the world
- Deep experience coordinating and executing back-end production and systems integration
- Fresh ways to reduce expenses and simplify the process.
Data Optimization
Our unique combination of data, analytics and multi-channel competencies helps clients optimize the performance of their marketing campaigns.
Visit our Data Optimization page.
Mobile Communications
Put your message on the move and into the hands of customers that are in proximity and ready to buy. Our deep personalization expertise can be an invaluable advantage in supporting seamless, lifestyle-matched customer journeys on mobile platforms — from social or email interactions, through mobile or in-store purchases.
