Data Optimization
Organize your data into actionable insights
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Taylor Communications Team
- Increase conversion rates
- Gain a deeper understanding of your customers and prospects
- Enhance customer experience with meaningful, personalized information
Companies who use big data are able to create personalized programs using customer details and real-time engagement.
All Customer Communications Products
All Secure Communications Products
Get the most out of your marketing data
At Taylor Communications, we know careful analysis of your data can support a more strategic approach to your business objectives. By organizing data into actionable insights, you gain a deeper understanding of when and where prospective customers are most likely to buy.
data optimization capabilities
List Development, Strategy & Management
Reduce risk and increase returns with an integrated direct email and targeted lead generation strategy that finds more prospects and converts them to customers.
- Access to the nation’s largest list network
- More than 120,000 sources for B2C, B2B and specialty needs
- Proprietary performance-based testing plan
Data Modeling & Targeting
AutoNet Prospecting Data
See why 8 out of 10 auto OEMs choose AutoNet Direct:
- Access to more than 650,000 new active automotive shoppers each month
- 230,000 approaching lease-ends per month
- 10 million self-reported consumers intending to purchase this year
- Nation’s largest, self-reported vehicle ownership history
- 7 million business auto ownership records
Mapping the Customer Experience
Companies in all industries are investing in customer journey maps, using them as tools to increase customer satisfaction and improve customer experience.
Journey maps can create new opportunities for high value connections with customers, driven by their preferences or your business goals. Download this graphic to learn more about their importance for your business.
Advanced Scoring
Use data to enhance customer experience. Our IBM SPSS Neural Networks modeling tools provide deep-dive, non-linear data modeling that enables you to discover more complex relationships in your data. We’ll help you evaluate demographics, psychographics, household buying behaviors and life event triggers.
