Put Big Data to Work for You
Dramatically improve your prospecting results by leveraging Big Data’s ability to enhance customer data. Our IBM SPSS Neural Networks modeling tools provide deep-dive, non-linear data modeling that enables you to discover more complex relationships in your data. We’ll help you evaluate demographics, psychographics, household buying behaviors, life stage triggers and geographics.
Boost Direct Response Results
The deeper you know your customer base, the better you can craft relevant communications. We can append a broad array of data elements to your database and compare that to a sample of households in your targeted marketing area. Applying our analysis tools. Taylor can help you better understand and target customer personas through their dominant demographic characteristics.
More Marketing Power
Performance Metrics Matter
Optimizing marketing starts with measuring performance. To be successful, Taylor can help you employ timely and meaningful performance metrics – from simple sales matchback to more complex test structures. Our analytics experts will work with you to interpret your test results and recommend possible next steps to improve the ROI on your marketing initiatives.