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Data Solutions

Outperform Your Competitors

Research has shown that top performing companies are more than 5 times as likely to use an analytic approach over intuition. 

Learn more about Data Solutions.

Advanced Scoring

Put Big Data to Work for You

Dramatically improve your prospecting results by leveraging Big Data’s ability to enhance customer data. Our IBM SPSS Neural Networks modeling tools provide deep-dive, non-linear data modeling that enables you to discover more complex relationships in your data. We’ll help you evaluate demographics, psychographics, household buying behaviors, life stage triggers and geographics.

Customer Profiling

Boost Direct Response Results

The deeper you know your customer base, the better you can craft relevant communications. We can append a broad array of data elements to your database and compare that to a sample of households in your targeted marketing area. Applying our analysis tools. Taylor can help you better understand and target customer personas through their dominant demographic characteristics.

More Marketing Power

Performance Metrics Matter

Optimizing marketing starts with measuring performance. To be successful, Taylor can help you employ timely and meaningful performance metrics – from simple sales matchback to more complex test structures. Our analytics experts will work with you to interpret your test results and recommend possible next steps to improve the ROI on your marketing initiatives.

Highlights

Proven Process for Deriving Power from “Big Data”

  • Organize data into actionable insights
  • Deepen customer insights on demographics, psychographics, geographics, buying behavior and more
  • Improve prospect targeting and conversion with advanced scoring models
  • Analyze which data sources, creative treatments, or offers perform the best

Data Sourcing and Data Management Experts

  • National Acxiom Masterfile of every household in the U.S.
  • D&B National Masterfile of every business in the U.S.
  • B2C and B2C experience across email, direct and digital channels
  • AutoNet Direct supports advanced omni-channel prospecting for the auto industry with over 1.8 million highly-targeted leads monthly; postal and email addresses updated weekly

Innovators in Direct Response and Digital Targeting

  • Matches direct response postal or email file to a household’s “digital ID”
  • Allows digital interaction with matching prospects or customers via display, mobile and social
  • Omni-channel approach blends with traditional methods for the next level of cross-channel communication
  • Improves campaign conversion performance by 15-30%

Why Customers Choose Us

  • Proven track record of increasing prospect conversions
  • Dedicated, experienced team of omni-channel data sourcing experts
  • Extensive email experience and infrastructure
  • Integrated marketing experience
  • Expertise in complex variable data personalization
  • Trusted partner by top FORTUNE 500 companies for visionary thinking

Certifications and Proficiencies

  • G7 Master Qualified Printer
  • ISO 9000
  • PCI compliant
  • SOC 2 Type 2 Audit controls
  • HIPAA compliant privacy and security controls
  • Forest Stewardship Council (FSC) certification