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Channel Marketing Automation

Manage Integrated Campaigns

Effectively empower agents, brokers, dealers, distributors and franchisees to ramp up revenue with powerful Through Channel Marketing Automation (TCMA).

Streamline Corporate Governance

Channel partners are relying on you to protect and enhance your brand’s reputation. Still, it can be a challenge to get them to adhere to brand standards. Technology-enabled Channel Marketing gives you centralized control of content assets, their use and distribution while making life simpler for your channel partners. Orders can be routed to a centralized team prior to execution to ensure brand control and budget management.

  • Provide permission-based access to various content types
  • Set effective expiration dates
  • Allocate program expenses to specific cost centers including individual and coop funds
  • Ensure version and brand control

Download White Paper to Learn How to Maximize the Value of Your Brand

Support Content Syndication

Get more eyeballs on relevant content by placing it in the proper context for your target consumers. Through syndication, your channel partners can select, personalize and distribute physical or digital assets, individually or in kits, to gain more exposure for your brand.

  • Facilitate distribution of wide variety of assets, including branded material and business documents such as email templates, sales collateral, price sheets, promotional items, point of purchase materials, pitch books, presentations, video and rich media messaging
  • Reward partners with varying levels of support in line with their performance

View These Tips for Selecting Marketing Automation Technologies for Distributed Teams

Enable Integrated Campaigns

Now it’s easy to design and distribute co-branded multi-stage or trigger-based campaigns for channel partners to deploy, with accompanying permission and approval workflows. By combining the right tactics, in the right sequence, you’ll drive consumer behavior and enhance your ROI on marketing initiatives.

  • Assess channel and content requirements and governance needs with the help of our Marketing Studio
  • Support content catalogs and multi-channel campaign execution via the SMARTworks® technology platform
  • Integrate partner marketing with other digital asset management (DAM) products

Channel Marketing


  • Self-serve technology platform
  • Campaign design and development
  • One-stop source for print and promo
  • Complex kitting and fulfillment
  • Robust national distribution network
  • Email and social media syndication
  • Integrates with CRM platforms
  • Multi-channel analytics
  • One-on-one customer support
  • Industry-leading customer satisfaction


  • Faster speed to market
  • Targeted customer messaging
  • Better brand governance
  • Higher ROI on marketing spend
  • Less waste and obsolescence
  • Greater partner adoption and satisfaction
  • Lower “joint employer” risk
  • Leverage business intelligence
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