Content Challenges of Distributed Marketing
Marketing and creative agency teams in distributed organizations often find it challenging to align brand control and consistency with the needs of local field teams. The CMO Council found that field sales teams rate the experience of using localized collateral and content a C+, indicating that improvements are needed. Happily, the advancement of new Content Distribution Management (CDM) technologies means the top content challenges of marketers can be solved.
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How to Bridge Technology Gaps with CDM
Marketers trying to do more with less often bank on new technologies to improve performance. But acquiring more point solutions can leave large gaps within the marketing technology infrastructure. To avoid these gaps, marketers must understand the strengths and weaknesses of the different technologies available. Breakdown the gaps among the different technologies and learn how a Content Distribution Management (CDM) solution could help.
Read about Marketing Technologies for Distributed Organizations
Take Control of Your Brand from the Bottom Up
A well-positioned brand is invaluable to an organization, yet few have the controls or processes in place to ensure that brand image and message are managed properly and delivered consistently. Brand inconsistency is a real business problem, and it could be costing your organization more than you know. Examine brand manipulation – its causes, its effects, the forms it takes – and looks at the benefits of ensuring that your brand stays consistent.
Learn How to Maximize the Value of a Well-positioned Brand