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CRM Integration

Close the CRM Loop

Integrate marketing content into and use CRM data to personalize and deliver content across multiple channels. Instantly access, personalize and deliver market ready content.

Taming Chaos

Materials for 7,000+ Sales Reps

Even for Sprint, a billion dollar FORTUNE 100 company, globalization and localization make it difficult to drive messages and capture attention while preserving the brand. “Marketing gone wild” is how Mark Rexroat, Director of Retail Communications and Marketing Services for Sprint, used to describe it. Our Sales Enablement Solution powered by SMARTworks provided:
  • Secure web application
  • Customized marketing materials
  • Sales materials, emails, PowerPoints
  • Sales rep adoption up 700% in Y1
  • Communications expense, down 40%

Download the Case Study to Learn More about Sprint's Success

Smart Content

Relevancy During Buying Cycle

SMARTworks® CONNECT allows users to instantly access, personalize and deliver market ready content while adhering to corporate brand standards. Increase message relevance to grow the right customer and prospect relationships. Push content digitally or in printed form at individual or campaign level from within the CRM. Integrated with ExactTarget, a best-in-class digital marketing cloud. One log-in enables sales to:
  • Quickly access market-ready content
  • Personalize within campaign
  • Maintain a consistent brand message
  • Track results with custom dashboard

Optimized Supply Chain

Dimensional Content Marketing Mix

Improve speed to market and gain visibility into the activities of front line sales channels. Make better decisions about the content marketing mix and gain insight into the relationship between sales process and market-ready content consumption. Bi-directional database syncing tracks usage data and promotional history. Collect transactional data to report most popular content by multiple dimensions:
  • Recency and frequency
  • Method
  • User
  • Type

“The future of enterprise apps is social, mobile & connected. SMARTworks CONNECT app helps marketers optimize their supply chain and make better decisions about the content marketing mix.”
Leyla Seka, VP AppExchange and Partner Operations,


SMARTworks Content Distribution Platform

SMARTworks Content Distribution Platform

With over 1 million users and 10,000 orders a day, SMARTworks® is a platform for managing content that directly connects with back-end operations for production and cross-channel distribution online and offline. Features include:
  • Flexible and configurable platform
  • CRM integration and reporting features
  • Dynamic/variable template options
  • Approval process and workflow
Power-up Productivity with SMARTworks Content Distribution Platform
Direct Mail

Direct Mail

Share the brand story in a powerful way with dynamic, personalized messaging. Use offers or merge mobile with print to easily track and measure campaign results. From launching a simple postcard to a dimensional campaign, we consult from the beginning to end to:
  • Deliver targeted, dynamic and personalized messages
  • Bring the brand story to life
  • Easily track and measure results
  • Get higher ROI and close the CRM loop  
Data Privacy and Security

Data Security and Privacy

Everyday Fortune 500 companies trust us to uphold critical policies, practices and standards required to ensure data security, privacy and business continuity. In-depth experience in billing services includes:
  • ISO 27001
  • SSAE 16
  • FISM
  • MA 210 CMR
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